Movida Mania

THE FORUM DES IMAGES PRESENTS MOVIDA MANIA, A RETROSPECTIVE CELEBRATING THE MOVIDA MADRILEÑA, A SPANISH CULTURAL MOVEMENT FROM THE 1980S. I WAS COMMISSIONED TO CURATE THIS EXHIBITION. THE MOVIDA, BORN IN MADRID AFTER THE DICTATORSHIP, REPRESENTS THE EMERGENCE OF A GENERATION FASCINATED BY MODERNITY, EXPRESSED THROUGH MUSIC, FASHION, CINEMA, PAINTING, AND PHOTOGRAPHY. THE EXHIBITION BRINGS TOGETHER THE WORKS OF FIVE MAJOR ARTISTS FROM THIS MOVEMENT. THE EXHIBITION CATALOG MIRRORS THE GRAPHIC CODES OF THE POSTERS: CRAFT PAPER EVOKING EXPERIMENTATION, CONSISTENT TYPOGRAPHY, AND A COHESIVE VISUAL HIERARCHY. AS THE PAGES TURN, IMAGES, COLORS, AND TEXT INTENSIFY, SYMBOLIZING THE TRANSITION TO AN ERA OF FREEDOM. THE CATALOG IS BILINGUAL (FRENCH/SPANISH) TO TELL THIS STORY COMPREHENSIVELY.

Client

Forum des Images

DELIVERABLES

PHOTOGRAPHY/ EDITION BRANDING/ MOTION/GRAFFITI

Year

2023

Role

CREATIVE DIRECTION

2023

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