Publishing Design & Print

BURPEES AND BEIGNETS IS A LIFESTYLE BOOK BY A FITNESS INFLUENCER, BLENDING WELLNESS AND INDULGENCE WITH HUMOR AND PERSONALITY. AS A JUNIOR CREATIVE ART DIRECTOR AT DASHBOOK, I LED THE VISUAL DIRECTION — FROM THE HAND-DRAWN COVER ILLUSTRATION TO THE DIGITAL BRANDING. I DEVELOPED A BOLD, PLAYFUL AESTHETIC INSPIRED BY POP ART, CREATED MOCKUPS, AND CONTRIBUTED TO THE BOOK’S LAUNCH STRATEGY AND ONLINE VISIBILITY.